diff --git a/ggml/src/ggml-cuda/ggml-cuda.cu b/ggml/src/ggml-cuda/ggml-cuda.cu
index ce7a80acde..3886290c5f 100644
--- a/ggml/src/ggml-cuda/ggml-cuda.cu
+++ b/ggml/src/ggml-cuda/ggml-cuda.cu
@@ -124,7 +124,10 @@ static cudaError_t ggml_cuda_device_malloc(void ** ptr, size_t size, int device)
         err = cudaMallocManaged(ptr, size);
 #if defined(GGML_USE_HIP)
         if (err == hipSuccess) {
-            CUDA_CHECK(cudaMemAdvise(*ptr, size, hipMemAdviseSetCoarseGrain, device));
+            // hipMemAdviseSetCoarseGrain is an optional performance hint;
+            // ignore errors (e.g. hipErrorInvalidValue on some APU/iGPU configs).
+            cudaMemAdvise(*ptr, size, hipMemAdviseSetCoarseGrain, device);
+            (void)hipGetLastError(); // clear any error
         }
 
         // fall back to cudaMalloc if not supported (e.g. on Windows)